Your e-mails seeking audition appointments may be ignored, or deleted based on your e-mail address.
The target recipient—whether it be a casting director, a talent representative, director, producer, or any entertainment colleague—potentially evaluates your professional skills based on your e-mail address.
In a CNN.com 2010 article, internet guru Doug Gross opined, “…people will make judgments about you based on your e-mail address.” What subconscious message(s) is your e-mail address signaling?
There are two factors either helping or hurting your e-mail marketing outreach. Gross details the first of the two challenges. How your chosen e-mail provider reflects you:
“These are stereotypes…
You probably have the same e-mail address you had in 1997.
You also might be 70.
“I get the sense that people with Aol addresses have just been too lazy to upgrade, i.e., their e-mail address is still: IHeartKittens81@aol.com,” says Brenna Ehrlich, a co-creator of the “Stuff Hipsters Hate” blog and writer for tech-blog Mashable.
A Gmail user most likely knows their way around a computer and when the internet stops working, actually tries rebooting the router before calling a family member for help.
Owning your own domain name pretty much puts you at the top of the e-savvy stack.
No one will think you’re a rube when they get your e-mail.
If you insist on using your work e-mail for all your personal messages, then people may make two assumptions about you:
1. You spend too much time at work.
2. You want everyone to be impressed by your @whitehouse.gov e-mail account.
Here are a couple of tips: Keep a close eye on your office policies before relying too heavily on your work e-mail. What the internet at large thinks of you might become rapidly less important than what your boss thinks of you if they decide to take a look over your digital shoulder.
And if you’re more than a few years out of school, dump the alma mater’s account. If you’re still using @harvard.edu 20 years after graduation, you’ll just be the digital equivalent of the middle-aged guy still trying to squeeze on his letterman’s jacket.”
Probability is slight that the e-mail provider you choose will prompt the dreaded delete click/tap. But the second challenge, your chosen e-mail surname, what comes before the “@” symbol may drag your e-mail to the trash bin.
Many actors choose e-mail surnames for exchanging business communications that are better suited for the porn industry than the professionalism of the performing arts.
What follows are actual eye-rolling actor e-mail surname failures Paul Russell Casting has received from actors seeking casting consideration:
These actors are incapacitated by a blindness for presenting an image of professionalism via their digital marketing. Possibly they’ve been misguided by ill-advised dogma that a gimmicky e-mail surname reflects ambition and personality. Moneyrainsbillionaire’s e-mail surname reflecting a desire for favoring cash over art (and possibly skill) clearly succeeds the later theory and spares casting wasting time for considering the actor’s misguided ambition.
An actor’s e-mail address should reflect the actor’s name: yourname@E-mailProvider.com. Or a derivative of your name should the professional simplicity of your professional name be in use by another account. An actor’s name is their sole trademark.
Having your full, professional name or variation thereof as the surname to your e-mail address will always instantly identify you to your e-mail targets. And firstname.lastname@example.org won’t incite eye-brow raising judgments as does the actor e-mail address that begins with ThisHotPackage.
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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.
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