How to Get Casting Director & Talent Agent Attention

September 9, 2015 at 10:36 am | Posted in acting | Leave a comment
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One pivotal, pro-active, career-changing step delivered actress Holly Williams five continuous years of 365 days-per-year of union principal work plus paid vacations and benefits. Holly also received multiple agent meetings and representation. Gonzalo Trigueros booked a principal role in his first film after he, like Holly, discovered how to snare successfully the attention of both casting and representation.

Fall casting for screen projects, Broadway, and regional theater is in full swing. An actor nabbing the eyes and ears of casting, directors, and/or representation while among their crowded peers is never an easy task. Sometimes, the actor feels as if they’re screaming into the wind while no one is listening. An actor need not scream. An actor must navigate the gales to be the sole breeze caressing the ears of their targets. How did Holly, Gonzalo and do your competitive peers be that successful breeze? They take control of their careers, and never apologize for their boldness. Like fellow pro-active actors who land screen projects, Broadway, and/or representation these step-forward actors began their winning marathon here: Paul Russell Casting. I’m just a signpost. Actors choose to either ignore, or take advantage of my direction pointing actors to their desires. Holly and Gonzalo chose to follow and charge ahead:

Drive your career for longevity in four, short weeks as you and I along with 3 entertainment industry executives work together to bring home your goals. A month-long intensive to embolden your career for the long haul:

WEEK 1: Mastering Getting Seen & Known – Skilled Modern Actor Marketing

Pinpointing, leveraging & effectively branding your individuality. Includes: creating dynamic actor web sites (including mobile friendly), email campaigns that gain entertainment industry attention (without being lost to spam), and smartly leveraging social media and the digital revolution to an actor’s advantage to make each actor rise above the competition. Plus, ensuring your hard-copy marketing gets seen by gatekeepers: guaranteed.

WEEK 2: Mastering Every Audition – Getting Jobs

How do some actors get more call backs & job offers? We target the behind-the-casting-table insights into what makes each actor’s individuality excel while in the audition room. Utilizing audition scenes—from current screen and theatrical projects—I and my assistant work with each actor to command every audition encountered.

WEEK 3: Commanding the Audition Room & an Executive Gatekeeper’s Office

A reinforcement session to audit and increase improvement on commanding every audition room, improving text analysis, and discovering an audition and interview wardrobe that is unique to you, and tells casting and talent representation, “This is who I am. Embrace it.”

Interview strategies are demonstrated.

Q & A preparing the actor for the panel.

WEEK 4: Entertainment Executive Panel’s Guidance & Feedback

An open Q & A with a panel of entertainment executives who represent actors as principals in major-studios films, TV series, Broadway, national tours, and regional theater.

Then… each actor is individually introduced by me to panel members. The actor presents their new and improved skills discovered from the prior 3 weeks of my personal guidance.

The evening culminates with individual feedback for each actor as provided by the panel.

A wrap-up follows.

Two-dozen universities from Yale to Elon to Wright State annually invite me share my NYC master classes on their campuses with their acting-major seniors. You can get a jump on those actors now sharing with the entertainment executive panel what you and I worked on together to showcase your improvements.

October 2015 is the ONLY 1 of 2 master classes of this kind for 2015/16 to be held in NYC.

UPDATE: Only 3 Seats Left!

Dates, Executive Panel, & Registration @

10 actors only accepted.

Show us what you have and desire. Let’s get to work, my friend.

My best,
Paul Russell

Paul Russell’s career as a casting director, director, and former actor spans projects for major film studios. His involvement with casting principal talent includes over 500 projects covering: 20th Century Fox, HBO; television networks, Broadway, and regional theater. His work as a casting director is recognized with the Drama Desk winning (best casting ensemble) COBB produced in New York & LA by Kevin Spacey, COSBY, ER, the original company of DISNEY’S BEAUTY AND THE BEAST, the original productions of STRING FEVER (starring Cynthia Nixon), PERA PALAS (Sinan Unel), WOODY GUTHRIE’S AMERICAN SONG (Drama Desk noms.) plus casting for Asolo, San Jose Rep. Two River Theatre Co., Florida Stage, Nebraska Shakespeare Festival, Lark Theatre Company, Barter Theatre (TONY recipient) and over a dozen more NYC and regional theaters.

As a director featured in American Theatre Magazine Russell worked with legendary playwright John Guare directing the regional premier of Mr. Guare’s A FREE MAN OF COLOR. Paul also directs for the TONY-winning Barter Theatre, and in New York.

Paul is the author of the best-selling acting book for actors ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor (Penguin Random House). He teaches master classes at over two-dozen universities including: Elon, Wright State University, Illinois Wesleyan University, Rutgers University, Emory & Henry College, and Louisiana State University. Russell taught the business of acting for NYC-Tisch‘s acting program at The Atlantic Theatre.

Dates, Executive Panel, & Registration @

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