Paul Russell – author, director & casting director
The majority of actor emails with picture & resume attachments to casting and agents or managers is dumped into spam folders going unnoticed. Worse; those vital actor messages seeking employment and/or representation are annihilated and unopened by a single click with hundreds of other actor emails. All that work and hope by the actor lost to the digital ether…
The spam algorithms of nearly all major email services (Gmail, Yahoo, Outlook, and the antiquated AOL) automatically dump emails from “strangers” to a recipient into the recipient’s spam folder. Gmail has the largest wall protecting its borders against spam. Once Gmail detects what the algorithms suspect is an alien email with an attachment the email is deported to a hidden folder unseen by the recipient.
There’s a better way to ensure your emails with your headshot and resume gets seen by your intended target, and doesn’t drop into the spam chasm. A simple solution that is user friendly for both the sender and receiver. A solution that has casting or a representative doing one click: opening your email.
Attachments = Spam Folder
Attachments ≠ Receiver Friendly
Besides the spam folder abyss; attachments cause recipients to avoid opening attachments for fear of viruses contained within the files. Your target deletes your precious email without their opening your message.
Insert a thumbnail image of your headshot in the body of your email (following your signature).
How to Place an Actor’s Resume & Headshot into The Body of an Email:
Create an industry-standard formatted resume in a table using a word document program.
Tables ensure your resume remains neatly, industry-standard formatted upon the email being opened.
(Below: The resume of the Russell-Menashe family queen cat Dorie)
The full-width email version of the resume is to be 5 ½ inches.
NOTE: Studies reveal that the average, smallest width of an open email desktop browser window by a user is 5 ½ inches to 6 inches.
Make the resume table’s cell borders invisible by either using the “No Borders” option, or having the borders all colored white. This way the nasty, unattractive black lines won’t show or print.
NOTE: Select the resume’s entire body (pressing “CNTRL” key & “A” key simultaneously for PCs) to change all the borders in one step.
Select the entire body of the resume and Copy (pressing “CNTRL” key & “C” key simultaneously on PCs)
Step 5: Paste the resume into the body of your email BELOW your signature.
Step 6: Create a thumbnail of your headshot
NOTE: Your headshot thumbnail is to be no larger than 250 pixels wide & high. Never place a full 8×10 in an email. The download on the receipt’s end is near endless. Plus the recipient will more than likely see only one of your large eyes, and then use scroll bars to see other too large proportions of you.
Step 7: Copy the thumbnail headshot.
Step 8: Paste (or insert) the thumbnail of your headshot after your signature but before your resume
Write your best message for what you seek, and why you’re the best at what you do in the body of your email ABOVE your thumbnail headshot & resume.
NOTE: Write in your VOICE.
(Answers For Actors’ TIPs on HOW TO WRITE THE BEST COVER LETTER EVER)
Step 10: Review for typos, voice, clarity, and then send!
You just beat spam algorithms.
When the receiver opens your email they are forced to view your headshot thumbnail & resume that is in the body of your email.
NOTE: Gmail & Outlook users may create the table resume within the email itself without doing the copy and paste from a file option. But it’s best to always have an email version on file, with the proper bowser widow size width resume (5 and ½ to 6 inches).
You’re done! Almost…
For many, many more actor marketing tips plus audition room technique, and how to best find and keep agents get that vital information from the people who know it best: Broadway and Hollywood actors, agents and casting directors speaking to you from the pages of the book the casting director for Hamilton, The Intern, The Wiz – Live hails as:
“Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:
This is your roadmap!”
— BERNARD TELSEY, casting director – CSA
(The Intern, Hamilton, NBC’s The Wiz – LIVE!, Wicked)
Get Paul Russell’s best-seller for actors; ACTING: Make It Your Business – How to Avoid Mistake & Achieve Success as a Working Actor
Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned over thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.
Casting Directors, Talent Agents, Directors & Actors
Love Paul Russell’s Best-Selling Book for Actors
ACTING: Make It Your Business!
“All the right questions asked and answered…
and with a generous portion of good humor.”
— SUZANNE RYAN, casting director, CSA
(Law & Order, Unforgettable)
“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
— DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates
“Paul’s book made me proud to be a part of this community we call ‘show!'”
— KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress
“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
— KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
— Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.