How To Get An Audition and Lose It

Some actors can win, and then lose auditions online as easily as Donald Trump insults via a tweet.

 

Paul Russell
PaulRussell.net

Some actors can win, and then lose auditions online as easily as Donald Trump insults via a tweet.

While casting the AEA national tour of a popular musical, a non-union actor’s submission earned attention from among the slush pile of submissions from non-represented actors. The email rose above the first-class talent representation submissions by agencies and managers.

He began well in his initial email submission:

 

“Hello Paul! I’m reaching out to you about the production of
*****. I have done the show… as the male understudy for all roles…”

 

Great! I thought. Hiring one understudy for all five of the male roles was a challenge. Various musical instruments are required to be played among the characters. If the actor’s audition was spot-on there’s one major puzzle piece solved. Give him an audition ASAP! But…

The actor wasn’t available for a live audition. I requested he place himself on-camera. A deadline was given. The deadline passed. 9 days overdue. No e-audition received. I contacted the actor again with a reminder. I detailed that the producer and creative team were aware of his interest. There was serious interest on our part. The actor replied:

 

“Hey Paul! Thanks for following up. Can I ask you about the understudy position? Are there guaranteed performances?”

 

My response:

 

“Hello Dirk,

The understudies presently under contract are not guaranteed performances. The contract offers paid weeks, per diem, travel, and hotel accommodations. My discussing more than what the contract presents is premature without first having audition material from the actor.”

 

His response?

 

“Hey Paul! Sorry if I have not been forthcoming with the specific tapes. I didn’t want to send it until I was sure I would take the job (if offered). Since there are no promised performances at this time I cannot take an understudy position.”

My initial reaction was, why did you submit for the position?! But, I restrained. I made aware the producer and creative team of the actor passing on the audition, and his reason.

Several days later an additional date was added to the production which precluded a signed principal from performing that added performance. I reached out to the producer to ask if I should inquire of the actor who passed on auditioning because there was no guarantee of a performance but now there was. The producer’s reply? A single sentence:

 

“I’m totally turned off by the email response.”

 

Don’t submit for an audition and then try to negotiate the contract prior to your audition. You’ll lose as did this actor. He lost the producer. He lost the director. He lost the musical director. He lost this casting office. He lost potential work that would have kept him employed for 7 months. Next.

Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned over thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has taught master classes at dozens of acting programs at universities including Hofstra, Elon, Wright State University, and Rutgers. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information on Paul’s projects, visit www.PaulRussell.net.

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Casting Directors, Talent Agents, Directors & Actors

Love Paul Russell’s Best-Selling Book for Actors
ACTING: Make It Your Business!

“Humorous and witty…
Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”
BERNARD TELSEY, casting director – CSA
(The InternHamiltonNBC’s The Wiz – LIVE!, Wicked)
“All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)
“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates
“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress
“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:AMIYB_Amazon Make It Your Business!

 

“Scam” Paid Auditions vs. Legitimate Acting Classes

There is truth versus perception. SAG-AFTRA, the largest union representing screen actors, may have unintentionally caused confusion in truth versus perception for what is a legitimate class for actors, as opposed to what is a questionable workshop. Bewildered actors, both union and non-union, potentially suffer from the lack of career expansion misunderstanding what is a legitimate educational acting resource versus what is in SAG-AFTRA’s assessment, “a scam.”

ScamVsLegit

Paul Russell_Headshot

Paul Russell
PaulRussell.net

 

There is truth versus perception. SAG-AFTRA, the largest union representing screen actors, may have unintentionally caused confusion in truth versus perception for what is a legitimate class for actors, as opposed to what is a questionable workshop. Bewildered actors, both union and non-union, potentially suffer from the lack of career expansion misunderstanding what is a legitimate educational acting resource versus what is in SAG-AFTRA’s assessment, “a scam.”

SAG-AFTRA recently warned its membership, via online media, that actors within its guild not participate in workshops attended by casting directors, agents, and/or managers in which actors pay to participate:

“It shall be deemed conduct unbecoming a member for any member of the union, directly or indirectly, to give or offer to give any money, gift, gratuity or other thing of value to an employer, or prospective employer, to any officer, agent, representative or employee of such employer or prospective employer, or to any employment or casting agency representing an employer, or prospective employer, or to any of their officers, agents, representatives or employees as an inducement to secure employment.”

Deeper in SAG-AFTRA’s declaration is a passing disclaimer potentially overlooked or misinterpreted by actors:

“This includes workshop-style situations where a casting director watches your scene or monologue, offers no meaningful critique or feedback, and is presented as someone looking for actors for ‘current and upcoming projects.’ This becomes a paid audition, which is against SAG-AFTRA rules.”

The phrase, “offers no meaningful critique or feedback” is the foundation to understanding what SAG-AFTRA considers a ‘class’ versus a ‘paid audition.’ Thoughtful advisement for bettering the actor’s craft, plus actionable constructive criticism is apparently in SAG-AFTRA’s view the keystone to a casting director, talent agent or manager participating in a educational resource for actors. But actors quickly scanning SAG-AFTRA’s membership directive, or non-union actors encountering similar discussion through the nefarious actor grapevine, potentially lump all educational actor workshops and classes together with the shove-actors-through-the-door, paid audition scenarios.

The Confusion

When actors mistakenly interpret from a union, or a colleague, that the vernacular of ‘workshops,’ ‘seminars,’ or ‘classes’ are pay-to-play scams then those actors assume that all actor-focused classes of which industry attend are illegitimate. A self-destructive disservice to the actor wishing to expand their career skills, and resumé.

A growing percentage of acting studio educational classes have their roots in the collegiate world. Annually, universities with esteemed acting programs bring to their campuses entertainment executives who share valuable experience with student actors via master classes. These casting directors, directors, and talent representatives leading collegiate master classes then offer the same insights expressed at universities in private acting studios of New York City, Los Angeles, and/or Chicago.

Differences Between Paid Classes With Industry vs. Paid Auditions

Classes / Workshops:

A class for actors is one that is either held over an extended period of time (several weeks or several months) or in an evening. Beneficial acting-career skills are taught to the actor, and during that learning process constructive feedback is given to the actor by the instructor and/or invited entertainment executive(s). Entertainment executives may include: casting directors, talent agents and managers, directors, or actors with well-established careers.

Paid Auditions:

Actors pay a fee to be seen by an entertainment executive or panel via a monologue, or a hurriedly put-together scene. No feedback to the actors is offered. The session for each actor lasts several minutes. The session for the executive(s) is a duration of several hours as the actors are presented like cattle at an auction. These studios often herald in their advertising, or via email blasts, that the studio is responsible for every career advancement made by each actor who shuffled through their system no matter how long ago the actor was herded through the studio’s chute. Often the studio has no association with, or influence on, the actor’s toil in procuring the booking(s). Some of these studios now advertise “exclusive rights” to a casting director or talent agent as attending only that studio’s sessions. “Tisn’t morals, ’tis money that saves…”

Are Paid Auditions Valuable?

A good number of actors have formed professional relationships with agents and/or casting directors from these scenarios. More actors though have found the one-night stand paid auditions to be a frustration. The feeling disenfranchised actors are the most vocal in opposition to what is perceived as a paid audition.

Why Paid Auditions Are Popular

The digital revolution has changed how casting and representation meet talent. Too many actors have mistakenly given-up on the snail mail method of marketing themselves. While the majority of entertainment industry players delete, unopened, unsolicited email from actors. The paid audition, for better or worse, has replaced how first introductions are made.

Actors drive the market for the one-night stands. Actors also drive the market for the legitimate classes, and workshops. Of each, the actor will pay their monies for the value of who is participating. Classes without prominent industry participation don’t sell well; often forcing respected teachers to cancel classes.

Classes for Actors vs. Paid Auditions

Benefits of the paid audition is a questionable gamble that places opportunity in the hands of the attending entertainment executive(s). Classes attended or led by entertainment executives can offer growth from which the actor creates opportunities.

What is truth of legitimate versus the perception of a scam? The answer is within what the seller honestly offers, and the results an actor realistically anticipates.

My best,
Paul

Paul Russell’s 5-Star, Best Selling Book on Acting including Hollywood & Broadway Actors & Agents!

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

Casting Directors, Talent Agents, Directors & Actors
Love Paul Russell’s Best-Selling Book for Actors
ACTING: Make It Your Business!

Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”
BERNARD TELSEY, casting director, CSA
(Hamilton, The Intern, NBC’s The Wiz – LIVE!, Into The Woods – The Movie, Wicked)
All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)
“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates
“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress
“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:AMIYB_Amazon Make It Your Bu

 

 

Black-market Breakdown Theft Catches Actors

Sellers and conduits of black-market breakdowns and their customers—actors—infringing on Breakdown Services’ subscription copy write are being found, prosecuted, and fined. An actor need not participate with dollars in the subversive selling/buying of breakdowns to be caught in an attorney’s cross-hairs.

black market breakdowns

black market breakdowns

Paul Russell_Headshot

Paul Russell
PaulRussell.net

black market breakdowns

Sellers and conduits of black-market breakdowns and their customers—actors—infringing on Breakdown Services’ subscription copy write are being found, prosecuted, and fined. The dark shadows of online black-market breakdowns for casting of major studio films, network television, Broadway and prominent regional theater digitally dots a trail to the sellers who profit on the desperation of actors. A digital marker is also placed on the hopeful actors illicitly paying for casting breakdowns that only franchised talent agents and Breakdown Services vetted managers receive.

The trail begins simply. Actors receive an email from a supposed seller or conduit:

“Hello bd friends,

“Big apologies if you’re receiving this message more than once! It’s AVP Wilson (also known as Music Staff or XBD Henry), back once more with some very good news about the bd’s. The supplier I told you about a while ago has now cut their charge in half…

“So, as before, if you’re interested, just send an e-mail to “********** [at] ******* [dot] com” and ask about the “recipes,” and please tell them AVP sent you. They are very security-conscious, so please do not use words like “bd,” or what that stands for, or “casting” or “actor” or anything like that. Just use the word “recipes” and they’ll know what you’re looking for.

“Feel free to pass this on to friends, but please, only people you know are trustworthy and serious about their acting careers! If you do pass this on to anyone, I’d prefer that you not forward this message, but put the essential info (e-mail, recipes, avp etc) in your own separate message.

“Thanks, have a wonderful spring, and break a leg! AVP”

Sent from several email addresses the connector, which in this case may also be the seller, sent a blast email previously this year to actors announcing:

“… as some of you may recall, someone “outed” me in early 2014 and I got into big trouble. So I’m staying out of the game. However, since a number of you have asked where you might find another “source,” there is one I can recommend…”

How was AVP and the management company caught leading to legal action taken against them? These emails are also sent to Breakdown Services, which then forwards them onto the IT department, and then legal counsel.

Email isn’t anonymous. Email leaves a digital trail between sender and recipient. The latter tracing should strike grave concern to the hopes of actors who buy black-market breakdowns. If an actor is traipsing in black-market breakdowns more than likely that actor’s identity is known to investigation, as is known the identity of sellers and intermediaries. To be identified an actor need not participate with dollars in the subversive selling/buying of breakdowns. Receiving the emails alone from black-market breakdown parasites leaves a digital trail crawling to the actor’s inbox and identity.

Big brother Breakdown Services is watching. Or, is big brother’s ‘watching’ an in-house drawing in of actors with the prior email pitch for actors to buy black-market breakdowns? The actor won’t know. But when an attorney for Breakdowns Services reaches out to the actor, the actor will know they’ve been caught. In this business of ‘show’ will the actor then be smiling when they are low?

PaulRussell.net

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

Casting Directors, Talent Agents, Directors & Actors

Love Paul Russell’s Best-Selling Book for Actors
ACTING: Make It Your Business!

 

Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”
BERNARD TELSEY, casting director, CSA
(Hamilton, The Intern, NBC’s The Wiz – LIVE!, Into The Woods – The Movie, Wicked)

 

All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)

 

“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates

 

“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress

 

“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

 

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:AMIYB_Amazon Make It Your Business!

Audition Successes & Failures: Actor Tell-All from The Casting Table

Greetings fellow artists. I recently had a great opportunity as an active auditioning NYC actor: to sit on the other side of the table. It was a three-day masterclass, and it changed the way I now audition.

ThumbsUp_ThumbsDown

Welcome Guest Blogger, actress Holly Williams who recently jumped to behind the casting table. Oh–what she witnessed. Holly shares insight on how actors can soar with success. Or flame out in failure. Holly is an AEA actress, having recently returned from 5 continuous years of work at the TONY-recognized Barter Theatre.

Holly WilliamsHolly Williams
holly-williams.com

Guest Blogger

Greetings my fellow artists. Currently, I am writing this blog on my phone waiting to sign up for an EPA appointment. I recognize a lot of you. I see you almost every morning at the crack of dawn at AEA, Telsey, Pearl, Nola and/or Ripley. We stand in line together. Crowd around the mirrors and put on our makeup. Or stretch, and make small talk. Or do our best to silently hum vocal warm ups while we wait to snag a slot. 

 

A few weeks ago, I switched places. I had a great opportunity as an active, auditioning NYC actor: to sit on the other side of the casting table. This time I didn’t see you in your cute pajamas, lugging over-sized bags and winter coats. This time I was seeing bright-eyed and bushy tailed actors accomplish a savvy quick change into your audition-ready selves. I observed the notes casting director, and director, Paul Russell would write on your resumes to remember you by, the impression you gave when you walked into the room and when you left. In between auditions, he whispered what was working, what was not and why. I learned about the complications of solving the casting puzzle by listening to the creative team’s comments. It was a three-day masterclass, and it changed the way I now audition.

 

Look like your headshot:  

Like you, I have heard this a hundred times from various well-respected sources. One of those, “Duh- everyone knows that” truths, right? But more often than not, I wouldn’t recognize the person walking into the room based on your photo. Your headshot is the first thing I see. If your picture has a hair color/cut that changes your appearance, looks like you five or ten years ago (be honest with yourself about that) or is a super glamorous shot with makeup and hair fit for the cover of a magazine but not for the you walking into the room right now: I will not remember who you are at the end of the day. When all I have to look at and remember you by is your photo, let it look like you. So much of casting is outside your control. Looking like you headshot is not one of them..

 

Make your resumes easy to read:

I spent more time trying to hunt for information on your resume than I did watching your audition. Go to Paul Russell’s ACTING: MAKE IT YOUR BUSINESS book, turn to page 86 and follow the industry standard. I probably missed a marvelous part of your audition because I was searching for something that I should be able to find at a glance.

[As an aside: I thought my resume was FINE. I showed it to Paul on our break and he made all kinds of edits to it- and this is AFTER taking his class! So, for those of you like me who think, “Oh, this doesn’t apply to me.”….maybe get a second opinion just to be safe. Again, this IS within your control.]

 

Keep your audition material up to date!:

Our artistic producer LOVED asking people for something contrasting. And then he would ask for another piece–and another! I know this is rare. Most of us are used to only having time for one monologue or one 16-32 bar cut, and then leaving. But what surprised me the most was watching you have a panic attack at these requests. Some of you did not have another contrasting piece, or you flipped through your book frantically trying to find something and couldn’t decide, or you walked around in circles trying to remember another monologue you haven’t done in years. And even though I was on the other side of the table, rooting for you to remember your other material because I wanted to see more of your magic, I got nervous for you. Really nervous. So make it a goal to keep your audition material polished and ready to go when unexpectedly requested. This is in your control (see the pattern here?).

 

Be yourself. Have fun:

Okay- this is the thing that clicked the most for me. Now, I’ve taken Paul Russell’s masterclass twice and have taken advantage of his private coaching sessions. With all the notes I’ve taken on the business, marketing and audition strategy…two phrases I wrote down the most: ‘Be yourself’ and ‘Have fun.’

 

Easy, right? “How can I be anything other than myself? I get the chance to act and sing today. That’s always fun! Easy.”  After about the 30th audition witnessed, the phrases ‘Be yourself’ and ‘Have fun’ I had written down over and over again in my notes took on a new meaning. 

 

I realized I wasn’t being myself or having that much fun. Why? Because I would walk into an audition as my guarded self: Don’t speak unless spoken to. Put your professional game face on. Live in the moment once your audition begins. Politely thank them for their time and leave. If they are interested in more they will ask.

 

Do these also sound like your thoughts? They may–because I saw about 350 of you do the same thing. And you know what the result was? I had no idea who you were at the end of the day. 

 

‘Being yourself,’ and ‘having fun’ means allowing your authentic personality, all your wonderful quirks; your natural disposition; your likable and unique individuality to come into the room with you come through in the pieces you’re doing and also through the clothes you choose to wear. This is another way we get a glimpse of who you are in the limited amount of time we have with you in the room.

 

Those of you who found opportunities to let your authenticity come through made me remember you at the end of the day because I got a glimpse of your specific personality and I wanted to know you more and work with you one day. Even if you did not fit our casting puzzle: I remembered you.

 

Paul tried to engage your authenticity when you walked into the room: He greeted you, he would ask questions about you, and compliment your work or attire. But like me, you gave a very short guarded answer, and then ended with “Thank you” and you left the room. It was a missed an opportunity to know you more!  I learned that asking you questions behind the table is to get an idea of who you are and imagine if we might like working with you. Don’t recite your resume to me- it’s right in front of me. Tell me something. A quick story about a unique experience you’ve had or enjoyed, and then let that personality fly!

 

And here’s the best part about being yourself: it’s so freeing. The nuances of your artistic gifts come through more which is a lot of fun!  Your energy changed mine. Watching you enjoy your audition resulted in my own enjoyment and I had fun with you. 

 

So drop that guard, find (appropriate) opportunities to have a quick conversation or a moment to potentially create relationships with someone on the other side of the table by being your authentic self. Because one day, for some project, your gifts, craft, particular attributes, and individualism will be the solution to a casting dilemma. And you will have the advantage of being someone that casting will remember who then say, “Oh, I like this person a lot. I’ve been wanting to work with them.”

 

So be yourself! Have fun!

_____

AMIYB_AmazonBernard Telsey, casting director for HAMILTON, The Intern, and The Wiz – Live! hails of Paul Russell’s book for actors, ACTING: Make It Your Business:

“Actors everywhere trying to succeed…

THIS IS YOUR ROADMAP!”

 Check out ACTING: Make It Your Business!

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned over thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Elon and Wright State University. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information visit www.PaulRussell.net.

Best Solution on How to Send an Actor Headshot & Resume via Email

There’s a better way to ensure your emails with your headshot and resume gets seen by your intended target, and doesn’t drop into the spam chasm. A simple solution that is user friendly for both the sender and receiver. A solution that has casting or a representative doing one click: opening your email.

Email Success

Paul Russell_HeadshotPaul Russell – author, director & casting director

The majority of actor emails with picture & resume attachments to casting and agents or managers is dumped into spam folders going unnoticed. Worse; those vital actor messages seeking employment and/or representation are annihilated and unopened by a single click with hundreds of other actor emails. All that work and hope by the actor lost to the digital ether…

The spam algorithms of nearly all major email services (Gmail, Yahoo, Outlook, and the antiquated AOL) automatically dump emails from “strangers” to a recipient into the recipient’s spam folder. Gmail has the largest wall protecting its borders against spam. Once Gmail detects what the algorithms suspect is an alien email with an attachment the email is deported to a hidden folder unseen by the recipient.

There’s a better way to ensure your emails with your headshot and resume gets seen by your intended target, and doesn’t drop into the spam chasm. A simple solution that is user friendly for both the sender and receiver. A solution that has casting or a representative doing one click: opening your email.

 

Step 1:

No attachments.

Attachments = Spam Folder

Attachments ≠ Receiver Friendly

 

Besides the spam folder abyss; attachments cause recipients to avoid opening attachments for fear of viruses contained within the files. Your target deletes your precious email without their opening your message.

 

Step 2:

Insert a thumbnail image of your headshot in the body of your email (following your signature).

 

How to Place an Actor’s Resume & Headshot into The Body of an Email:

 

Step 1:

Create an industry-standard formatted resume in a table using a word document program.

Tables ensure your resume remains neatly, industry-standard formatted upon the email being opened.

(Below: The resume of the Russell-Menashe family queen cat Dorie)

Actors Resume Table Format for Email

 

Step 2:

The full-width email version of the resume is to be 5 ½ inches.

Email Resume Margin

 

NOTE: Studies reveal that the average, smallest width of an open email desktop browser window by a user is 5 ½ inches to 6 inches.

 

Step 3:

Make the resume table’s cell borders invisible by either using the “No Borders” option, or having the borders all colored white. This way the nasty, unattractive black lines won’t show or print.

Resume_No_Table_Lines

 

NOTE: Select the resume’s entire body (pressing “CNTRL” key & “A” key simultaneously for PCs) to change all the borders in one step.

Step 3a:

Select All with table showing

Step 3b:

No_Border_DropDown

Step 4:

Select the entire body of the resume and Copy (pressing “CNTRL” key & “C” key simultaneously on PCs)

 

Step 5:  Paste the resume into the body of your email BELOW your signature.

Actor Resume in Body of Email

 

Step 6: Create a thumbnail of your headshot

NOTE: Your headshot thumbnail is to be no larger than 250 pixels wide & high. Never place a full 8×10 in an email. The download on the receipt’s end is near endless. Plus the recipient will more than likely see only one of your large eyes, and then use scroll bars to see other too large proportions of you.

 

Step 7:  Copy the thumbnail headshot.

 

Step 8: Paste (or insert) the thumbnail of your headshot after your signature but before your resume

Thumbnail Headshot in Body of Email

 

Step 9: 

Write your best message for what you seek, and why you’re the best at what you do in the body of your email ABOVE your thumbnail headshot & resume.

 

NOTE: Write in your VOICE.

 

(Answers For Actors’ TIPs on HOW TO WRITE THE BEST COVER LETTER EVER)

 

Step 10:  Review for typos, voice, clarity, and then send!

 

You just beat spam algorithms.

When the receiver opens your email they are forced to view your headshot thumbnail & resume that is in the body of your email.

NOTE: Gmail & Outlook users may create the table resume within the email itself without doing the copy and paste from a file option. But it’s best to always have an email version on file, with the proper bowser widow size width resume (5 and ½ to 6 inches).

 

You’re done! Almost…

 

For many, many more actor marketing tips plus audition room technique, and how to best find and keep agents get that vital information from the people who know it best: Broadway and Hollywood actors, agents and casting directors speaking to you from the pages of the book the casting director for Hamilton, The Intern, The Wiz – Live hails as:

“Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”

BERNARD TELSEY, casting director – CSA
(The InternHamiltonNBC’s The Wiz – LIVE!, Wicked)

Get Paul Russell’s best-seller for actors; ACTING: Make It Your Business – How to Avoid Mistake & Achieve Success as a Working Actor

Share this:

Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned over thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

Casting Directors, Talent Agents, Directors & Actors

Love Paul Russell’s Best-Selling Book for Actors
ACTING: Make It Your Business!

“All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)

 

“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates

 

“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress

 

“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.

 

“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

 

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:AMIYB_Amazon Make It Your Business!

Talent Agent Charges Clients Additional Fee as Part of Representation

Representing NYC-based actors a talent agent, based in the Philadelphia area, apparently charges clients a fee as part of representation. The three-figure fee stated by the agent is “a necessity.”

money_gremilin

Representing NYC-based actors a talent agent, based in the Philadelphia area, apparently charges clients a fee as part of representation. The three-figure fee is stated by the agent as “a necessity.” Required so that the actor be included on the agent’s website. A website that until recently highlighted a link to an article in which the agent purports that she has been visited by the Blessed Mother thrice. The home page of the agency’s website also includes strongly worded admonishments to clients on professional behavior.

For years the Philadelphia agent’s practice has been reported by actors and recently corroborated in an mail exchange obtained by Answers for Actors between a client and the agent:

email1

email2

The agent is a SAG-AFTRA franchised agent. In the SCREEN ACTORS GUILD CODIFIED AGENCY REGULATIONS between agents and the actor union to represent SAG-AFTRA members the fee seems to violate the agreement. Under Section VIII Disciplinary Provisions, Sub-section C the following is stated:

“The following offenses are those for which an agent or a sub-agent may either be fined or in the discretion of the arbitration tribunal for which the franchise of an agent or sub-agent may be suspended, revoked, or conditionally franchised:

(2) Charging or contracting to charge in excess of ten percent (10%) for his services under an agency contract, directly or indirectly, and whether as commissions, fees or other charges for performing any other services for an actor whether as attorney, business manager, personal manager, publicity agent or otherwise…

Inclusion of an actor’s picture and resume for a fee on an agency’s website could be considered a form a publicity.

In the agreement an “agent may not receive for agency services in the motion picture industry from an actor a higher rate of commission than ten percent (10%), directly or indirectly, or by way of gratuity or otherwise.” The clause goes on further to state:

  1. Notwithstanding anything in the Regulations, Basic Contract or any agency contract, no member shall ever pay more than ten percent (10%) commission for agency services in the motion picture industry…”

If a new client of an agency hasn’t booked work via that agency then the $150 fee seems to far exceed 10% of the actor’s zero income.

Answers for Actors contacted a representative from SAG-AFTRA’s franchise office. The representative was asked if a franchised agent can charge actors $150 to be placed on an agency’s website. Madelyn Sosa, Information Management Coordinator for SAG-AFTRA responded: “It depends in which location the agencies are located in. In Los Angeles our agencies are not allowed to charge a fee.”

In response to Ms. Sosa, Answers for Actors followed-up October 27,  2015 asking if a Philadelphia agency representing NYC-based actors and charging a fee for inclusion on the agency’s website as a requirement violated SCREEN ACTORS GUILD CODIFIED AGENCY REGULATIONS. The inquiry remains unanswered.

Actors have reported that the Philadelphia SAG-AFTRA office sent an email in 2014 to members and agents stating:

“The SAG-AFTRA Philadelphia Board of Directors has voted to terminate the website waiver that permitted franchised agents in the Philadelphia Local to charge a yearly fee to performers for including photos/resumes on their website. All Philadelphia agents have been advised that this termination will go into effect on June 1, 2014.

Therefore, as of June 1, 2014 franchised agents may no longer charge members (or non-members) a fee for posting or maintaining pictures or resumes on any website for work in areas where SAG-AFTRA has exercised jurisdiction. “

Long-standing rule of practice for union franchised agents is that an agent may only collect 10% commission on commission-rated payments from producing entities to actors: no other fee charged by an agent is permitted.

A represented actor included on an agency’s website is virtually unheard of. Most casting directors do not visit agency websites for casting as most agency websites don’t wish to publicly announce their client lists. The majority of submissions by agents of their clients to casting for stage and screen projects occurs predominantly via Breakdown Services. The actor’s picture and resume is placed on an online platform provided to agents for a subscription payable to Breakdown Services. If an agency is charging their clients an online fee is it not too implausible that the fee subsidizes the agency’s subscription to Breakdown Services?

My best,
Paul

Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at over two-dozen universities including Yale, Elon, Wright State University and Rutgers. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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Casting Directors, Talent Agents, Directors & Actors

Love the Best-Selling Book for Actors
ACTING: Make It Your Business!

AMIYB_Amazon“Humorous and witty…
Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”
BERNARD TELSEY, casting director – CSA
(NBC’s Peter Pan – LIVE!, Into The Woods – The Movie, Wicked, Sex & The City)
“All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)
“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates
“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress
“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:
Make It Your Business
!

Master Classes with Paul Russell
A Casting Director’s Best-Selling Book for Actors

ACTING: Make It Your Business

How Actors Get Auditions & Agents Via Google ‘Secret’

Google has a little known digital aggregate spy that will let an actor know about projects to be cast long before a casting notice or breakdown is released to industry. The handy snoop also keeps track of what agents are expanding their client base, and/or where the talent rep will next be making a heralded public appearance.

Google

Think you know where casting notices lurk? Breakdown Services, Actors Access, Back Stage, Casting Networks, Playbill, Google app… wait, what, huh Google what?

Google has a little known digital aggregate spy that will let an actor know about projects to be cast long before a casting notice or breakdown is released to industry. The handy snoop also keeps track of what agents are expanding their client base, and/or where the talent rep will next be making a heralded public appearance.

Google Alerts. What’s Google Alerts? And how does this nifty feature utilized mostly by media and political campaigns benefit an actor to get auditions and/or a talent agent and manager?

Simple.

Google Alerts is a Google app that tracks online names (or titles) when published, and then alerts the user of when specified names previously programmed by the app’s user appear online.

Want to know, or keep track, of a director’s or casting director’s next project? Program their name(s) into Google Alerts and you’ll be notified of when that casting director or director next appears online such as in an announcement “Steven Spielberg to Helm Upcoming Tom Hanks Thriller.”

Or maybe you know through the industry grapevine that “The Best Exotic Marigold Hotel” is rumored to be bound for a Broadway musical and you’d sell your nana’s dentures to be first seen and considered for casting. Program into Google Alerts ‘Best Exotic Marigold Hotel musical’ and you’ll get an alert the first time the whispered rumor is put into font online.

With alerts like the Spielberg and Best Hotel… you’ll receive additional alerts when creatives are named such as casting, director, et. al. You can then reach out to the people named well before a casting notice is released. You’re first in their thought and line.

Talent Representation

Want to target specific agents for your representation but don’t know at what seminar they will be at next? Program the name(s) of the agent(s), and their agency, into Google Alerts and you’ll be notified of their next public appearance. Additionally if the agent is mentioned in a press release in regard to a client’s work (or the agent jumps to another agency) you can personally congratulate the agent via their Twitter feed.

Google Alerts can be utilized to follow announcements on any title, studio, person (directors, writers, producers, managers, choreographers, agents), or entity (production company, theater, touring company, studio). How the actor leverages the information and the success of such depends on the actor.

Place this author’s name in Google Alerts and you’ll soon be getting an alert “Paul Russell to Direct U.S. Regional Premiere of [title].’ Yes, that’s a tease but there will be casting involved for the project I’m keeping mum about. Google Alerts will let you know when my producer makes the announcement official… One example of the many profitable ways Google Alerts assists an actor’s career.

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at over two-dozen universities including Yale, Elon, Wright State University and Rutgers. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

Casting Directors, Talent Agents, Directors & Actors

Love the Best-Selling Book for Actors
ACTING: Make It Your Business!

AMIYB_Amazon“Humorous and witty…
Actors everywhere who are trying to succeed in the business, young or old, on stage or on camera, anywhere in the world, take note:

This is your roadmap!”
BERNARD TELSEY, casting director – CSA
(NBC’s Peter Pan – LIVE!, Into The Woods – The Movie, Wicked, Sex & The City)
“All the right questions asked and answered…
and with a generous portion of good humor.”
SUZANNE RYAN, casting director, CSA
(Law & OrderUnforgettable)
“I love this book!
Paul’s book tells you what you don’t want to hear but really need to know
EVERY actor should read this book!”
DIANE RILEY, Senior Legit Talent Agent
Harden-Curtis & Associates
“Paul’s book made me proud to be a part of this community we call ‘show!'”
KAREN ZIEMBA, TONY & Drama Desk Award Winning Actress
“Paul Russell’s words are not only blunt & accurate they zero in on all the questions every actor wants to know but is afraid to ask!”
KEN MELAMED, Talent Agency Partner
Bret Adams, Ltd.
“I had my Business of Acting, BFA Seniors, class do book reports on a variety of “business of acting” books and ACTING: Make It Your Business came out a clear winner—considered to be essential for their bookshelves!
Dr. NINA LeNOIR,
Dept. Chair – Dept. of Thtr.
Chapman University

Get smarter on the business of acting from legendary Hollywood & Broadway actors and talent agents in a casting director Paul Russell’s Best-Selling Book ACTING:
Make It Your Business
!

Skype With Paul
A Casting Director’s Best-Selling Book for Actors

ACTING: Make It Your Business