How Actors Get Auditions & Agents Via Google ‘Secret’

November 5, 2015 at 9:10 am | Posted in acting, auditions | Leave a comment
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Think you know where casting notices lurk? Breakdown Services, Actors Access, Back Stage, Casting Networks, Playbill, Google app… wait, what, huh Google what?

Google has a little known digital aggregate spy that will let an actor know about projects to be cast long before a casting notice or breakdown is released to industry. The handy snoop also keeps track of what agents are expanding their client base, and/or where the talent rep will next be making a heralded public appearance.

Google Alerts. What’s Google Alerts? And how does this nifty feature utilized mostly by media and political campaigns benefit an actor to get auditions and/or a talent agent and manager?


Google Alerts is a Google app that tracks online names (or titles) when published, and then alerts the user of when specified names previously programmed by the app’s user appear online.

Want to know, or keep track, of a director’s or casting director’s next project? Program their name(s) into Google Alerts and you’ll be notified of when that casting director or director next appears online such as in an announcement “Steven Spielberg to Helm Upcoming Tom Hanks Thriller.”

Or maybe you know through the industry grapevine that “The Best Exotic Marigold Hotel” is rumored to be bound for a Broadway musical and you’d sell your nana’s dentures to be first seen and considered for casting. Program into Google Alerts ‘Best Exotic Marigold Hotel musical’ and you’ll get an alert the first time the whispered rumor is put into font online.

With alerts like the Spielberg and Best Hotel… you’ll receive additional alerts when creatives are named such as casting, director, et. al. You can then reach out to the people named well before a casting notice is released. You’re first in their thought and line.

Talent Representation

Want to target specific agents for your representation but don’t know at what seminar they will be at next? Program the name(s) of the agent(s), and their agency, into Google Alerts and you’ll be notified of their next public appearance. Additionally if the agent is mentioned in a press release in regard to a client’s work (or the agent jumps to another agency) you can personally congratulate the agent via their Twitter feed.

Google Alerts can be utilized to follow announcements on any title, studio, person (directors, writers, producers, managers, choreographers, agents), or entity (production company, theater, touring company, studio). How the actor leverages the information and the success of such depends on the actor.

Place this author’s name in Google Alerts and you’ll soon be getting an alert “Paul Russell to Direct U.S. Regional Premiere of [title].’ Yes, that’s a tease but there will be casting involved for the project I’m keeping mum about. Google Alerts will let you know when my producer makes the announcement official… One example of the many profitable ways Google Alerts assists an actor’s career.

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at over two-dozen universities including Yale, Elon, Wright State University and Rutgers. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit

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